Grapefruit — Grapefruit carries the deep purple tone of ripe grapes, giving it its name. It belongs to the Red,Pink family: a light, vivid tone with hex code #FD5956 and RGB values of 253, 89, 86. Its dominant channel values give it a warm undertone that reads as vivid rather than flat. Grapefruit pairs well with natural wood tones and warm beiges and works nicely in packaging design. Nearest neighbors: crimson, blush.