Bluish Purple — Bluish Purple is a distinctive shade whose name reflects its overall visual character. It belongs to the Violet family: a medium-toned, vivid tone with hex code #703BE7 and RGB values of 112, 59, 231. Its dominant channel values give it a cool undertone that reads as vivid rather than flat. Bluish Purple pairs well with crisp whites and warm neutrals and works nicely in web and app interfaces. Nearest neighbors: lavender.