Bright Violet — Bright Violet carries the rich purple-blue of the violet flower, giving it its name. It belongs to the Violet family: a medium-toned, vivid tone with hex code #AD0AFD and RGB values of 173, 10, 253. Its dominant channel values give it a cool undertone that reads as vivid rather than flat. Bright Violet pairs well with crisp whites and warm neutrals and works nicely in graphic design projects. Nearest neighbors: lavender.