Rich Purple — Rich Purple is a distinctive shade whose name reflects its overall visual character. It belongs to the Violet family: a dark, vivid tone with hex code #720058 and RGB values of 114, 0, 88. Its dominant channel values give it a warm undertone that reads as vivid rather than flat. Rich Purple pairs well with cool grays for a modern, balanced look and works nicely in seasonal decor. Nearest neighbors: fuchsia.