Tomato Red — Tomato Red shares the bright red of a ripe tomato, giving it its name. It belongs to the Red family: a medium-toned, vivid tone with hex code #EC2D01 and RGB values of 236, 45, 1. Its dominant channel values give it a warm undertone that reads as vivid rather than flat. Tomato Red pairs well with other tones within its own color family for a tonal palette and works nicely in art and illustration palettes. Nearest neighbors: crimson, chestnut.