Violet Blue — Violet Blue carries the rich purple-blue of the violet flower, giving it its name. It belongs to the Violet and Blue family: a medium-toned, vivid tone with hex code #510AC9 and RGB values of 81, 10, 201. Its dominant channel values give it a cool undertone that reads as vivid rather than flat. Violet Blue pairs well with deep charcoal or black for contrast and works nicely in branding and logo design. Nearest neighbors: lavender.